Here are the target audiences for similar music magazines:
kerrang! Magazine: "Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty."
Q Magazine: "Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy."
MOJO Magazine: "Discerning and passionate music aficionados, the MOJO audience is predominately male (72%) and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality."
Q Magazine: "Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy."
MOJO Magazine: "Discerning and passionate music aficionados, the MOJO audience is predominately male (72%) and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality."
A few facts about my target audience:
What do they drink? Alcohol, tea, coffee
How do they travel? Cars or public transport
Are they fashionable? Yes
What genre of music do they enjoy? Rock, metal, indie, electronic rock.
What films/TV do they enjoy viewing? Comedy, horror, sports.
Favorite locations? pub/club, with friends.
I have chosen a target audience of the ages 18-25, who are laid-back, funny, intelligent, fashionable and enjoy most types of rock related music.
No comments:
Post a Comment