Welcome

Hi my names Oscar, I'm a Media studies student in year 12. My task for this year is to create a music magazine aimed at rock music lovers. Throughout my blog I will up load all of my plans, research and final piece.

Tuesday, 5 January 2010

Target Audience

Here are the target audiences for similar music magazines:

kerrang! Magazine: "Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty."

Q Magazine: "Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy."

MOJO Magazine: "Discerning and passionate music aficionados, the MOJO audience is predominately male (72%) and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality."


My target audience will male with a passion for rock/indie bands. The age group I have chosen are teenagers+ (18-25). As I am aiming my magazine at a thin range of age groups, I will sell less copies, however, I will have to plan my magazine so that it suites the life style of all the different ages that fall between 18-25.
A few facts about my target audience:
What do they drink? Alcohol, tea, coffee
How do they travel? Cars or public transport
Are they fashionable? Yes
What genre of music do they enjoy? Rock, metal, indie, electronic rock.
What films/TV do they enjoy viewing? Comedy, horror, sports.
Favorite locations? pub/club, with friends.
I have chosen a target audience of the ages 18-25, who are laid-back, funny, intelligent, fashionable and enjoy most types of rock related music.

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