3 What kind of media institution might distribute your media product and why?

I researched a few different distribution companies and found that the Bauer Media Group were publishing two of my rival magazine companies, Kerrang! and Q. Since I know that the Bauer Media Group are distributing magazines of similar genre I feel that they would be a perfect distributing company for my magazine. I looked a little closer at the Bauer Media Group I discovered that it has grown into a worldwide publishing company, publishing 282 magazines in over 15 countries. As well as this, Bauer also owns several TV and radio stations as well as its own radio station. It also has links to ticketing websites such as www.aloud.com which connects to live music shown throughout my magazine. Here I could sell copies at the Gigs and Festivals as well as advertising my magazine over the radio and TV.

I would distribute my magazine in a similar way to my competitors. I would start by creating my magazine, I would have to put together the pages by creating different articles and features, the magazine would then need to be proof read, in order to remove any mistakes/errors with in the magazine. The editor would also need to check the magazine and finalise everything. It would then send the mag to be printed and distributed by Bauer Media Group. At this stage I will be able to decide where I would want the magazine distributed to. It would be sold in supermarket stores (such as Tesco & Sainsburys) as these are two very popular supermarkets and small independent newsagents. We may also distribute over the web in order to appeal to the international reader. This would be useful as it is making good use of new technology and would reduce costs of distributing to distant locations.